Feria Hábitat Valencia: 365 days of 'ideas y pasión'
Feria Hábitat Valencia is set be a point of reference for the interiors industry in 2010. The project we are working on every day is brimming with new content and ideas that will make us the meeting point for retailers, designers, interior designers, sales agents, buying groups and interior architects.
Feria Hábitat Valencia is the only international Spanish trade fair that gathers together the entire product offer for interiors: furniture, decor, home textiles, lighting, contract, fixtures, fittings and furniture for commercial facilities and, courtesy of the R, D + i seminars, leading edge cooking.
Feria Hábitat Valencia seeks to give a boost to the sectors involved, create trends and generate innovation. Its achievements to date are proof of this ambition: it now boasts 800 exhibitors, 60,000 visitors from more than 100 countries and 125,000 square metres of space given over to exhibits.
We believe in 'Made in spain' interiors and are promoting them abroad
At Feria Hábitat Valencia we have always believed in and been committed to quality and design as features that create a point of difference. These values are at the core of the 'Made in Spain' way of perceiving interiors and have helped make ours an important exhibition for the world’s leading markets.
In 2010 we intend to take one more step towards developing the strategic aspect of Spain as a bridge between Europe and Iberoamerica. We will do this by hosting the 1st Iberoamerican Congress for the Interior Architecture Profession, a congress at which a number of activities will be staged that will appeal to interior designers, architects and specifiers.
We are turning Feria Hábitat Valencia into a great city
This year we even want to be innovative in our staging of Feria Hábitat Valencia.
Our concept for the fair is of an urban space inspired by the great cities: the big cities are the main generators of trends in interiors.
That format that conveys our lifestyle to exhibitors and visitors: every plaza and corner oozes ‘ideas y pasión’. Just as in the most cosmopolitan capital cities, there is enough room at Feria Hábitat Valencia for all styles, with the various types of product sitting happily alongside one another.
Feria Hábitat Valencia has sought inspiration in the city and is taking the show to districts that reflect the lifestyles of the 21st century. Colourful plazas, huge posters advertising the events taking place, signage that guides us through the spaces, special lighting that steers the eye to the stands, trees and street furniture that make everyone’s time at the fair more pleasant – everything has been thought out to achieve optimum interaction between exhibitors and visitors.
Visit our city and get set to be inspired.
Talent congregates here
To prove the point we are paying tribute to the leading designers. This year it is Patricia Urquiola who will be heading up a series of exhibits in which Spain’s top designers will show their vision for interiors.
Patricia Urquiola is ambassador par excellence for ‘made is Spain’ design, named best designer of the first decade of the 21st century by Häuser und Home magazine, 2005 designer of the year according to the prestigious Wallpaper magazine, Urquiola regularly works with top companies.
She will be in charge of staging a number of exhibits in which the top Spanish designers will give expression to her particular vision of interiors, which has been so widely applauded.
The catering sector will be present at the 2010 fair too with the R+D+i Cooking seminars that will again be targeting restaurant owners, as users and specifiers, and the industry.
Promotion and internationalisation programme
We want to boost the national and international profile of Feria Hábitat Valencia and we will do this by means of a set of measures designed to promote our way of staging an exhibition and consolidating its positioning vis-à-vis the most important markets.
Advertising campaigns. We are advertising in the leading decor, design, trends and lifestyle magazines as part of an ambitious media campaign.
Invitation campaign. We have planned a campaign to send invitations direct to more than 2.500 buyers and specifiers in 80 countries.
All this is possible thancks to Feria Hábitat Valencia’s close relationship with: ANIEME, ASOCAMA, ATEVAL, FECOM, FEDAI-DEC, FEDERMUEBLE, FEVAMA, ICEX & IVEX.
Promotion campaign. We have devised a number of events and promotional initiatives to promote Feria Hábitat Valencia both within Spain and internationally, including: being present at other Spanish and international trade fairs, telemarketing drives throughout the year, press conferences for the trade press, presentations to different groups of professionals and sales visits to companies.
nude: an open door for new designers
Over the eight years it has been held the nude show has become firmly established as a major forum for ideas and creativity.
nude is the Feria Hábitat Valencia platform that enables new designers, design practices, freelances, galleries and design schools, along with manufacturers that have been in business for less than five years, to show their designs.
In pursuit of its aim to promote design, nude creates the right environment for and fosters meetings between novice designers and businesses in the field of interiors, opening doors for new creative talent whilst promoting the values of the design culture.
Because of its importance, nude is a ‘must visit’ show for international manufacturers, retailers, specifiers and media.
How nude works. Each year we appoint a Selection Committee comprised of professionals from the various disciplines involved in the world of interiors: designers, architects, interior designers, producers, retailers, design technicians and the specialist press. It is these people’s job each year to select which pieces of work and which designers from amongst all those that have applied will be part of the exhibition.
nude space to be split into 5 zones:
- Young Designers Exhibition Zone. This is where professionals with less than 5 years experience will be showing their work.
- Design Schools Zone. Dedicated to designs by students.
- Lecture Zone.
- Business Angel Zone. Through rounds of meetings the participants in Nude will be able to find out what the business leaders and creative directors behind the major brands thought of their work.
- Hotel nude. The hotel will give everyone coming to Nude the opportunity to stay in the same place and share their experiences outside of the nude installations.
How to take part
We have devised four options to enable our exhibitors to choose the style of participation that best suits their needs. Exhibiting at Feria Hábitat Valencia 2010 will be even easier, more convenient and more versatile.
Turnkey space. With this option you do not need to worry about anything. We make all the arrangements so that your space is equipped with everything it requires.
Space only. With this option you just book the space then create your own design. Should you need any support, Feria Hábitat Valencia has a team of professionals at your service.
Group stand. This option has been designed for companies that share the same philosophy to be able to share the same space.
The Gallery. This space is reserved for companies that are design led and are launching something new during Feria Hábitat Valencia. All the spaces in The Gallery are Turnkey stands.
Service Centre. One-stop shop for all your arrangements .
Imagine that it were possible to make all the necessary arrangements for exhibiting at Feria Hábitat Valencia at the same place. Welcome to the Service Centre, an office that has been created specially to make life easier for exhibitors at our events. A concept that has been designed to safeguard one of the most valuable commodities: time.
This year we are making a finance plan available to exhibitors. With no middle men involved, you simply apply direct to Feria Hábitat Valencia and enjoy the most competitive benefits: interest-free deferred payment with no set-up charges.